Often referred to as “classic PR,” working with the media is an art that requires understanding of the journalism profession and its current evolution online. C-Change has cultivated professional relationships with key journalists and bloggers.
We understand how reporters think and work, their competitive and news cycle pressures, and how to tailor and present information to them in a compelling fashion tailored to tell our clients' stories.
We help our clients to understand the news industry and we have trained many business professionals in the art of working effectively with reporters and editors.
Classic PR is only half the story today. Thanks to an explosion of digital platforms, organizations have unprecedented opportunities to directly connect with consumers and other key audiences online. From generating blogs, video and webinars to content strategies involving Facebook, YouTube, Twitter, Flickr and many others, C-Change can determine how social networking channels might be a powerful addition to your public relations strategy.
Public relations services we offer include:
- Publicity campaigns, including newsroom and Internet press kits
- News media training, including interview basics for sources
- Web and social media monitoring
- Content development, including white papers, news releases, bylined articles and blogs
- Social media marketing
- Online media relations
A few case studies illustrate our PR approach and past track record: